3CE’s messaging was information-heavy, making it easy to miss just how impactful and genuinely cool, their mission really is.
But for a community-owned, not-for-profit energy provider reinvesting directly back into the regions it serves, that approach wasn’t doing the mission justice. People needed to rethink where their energy comes from, how it’s generated, and why it matters. We helped reshape the brand voice from the ground up, clarifying the story, streamlining communications, and bringing consistency across channels. The result was messaging that felt human, purposeful, and motivating, not just informational.