YMCA of San Francisco
< PROJECTS > choose a category below
LIFTING THE BAR.
Everybody knows they need to exercise, but a lot of people are intimidated by the thought of joining a health club. The YMCA had a great staff, an excellent facility, and a range of free classes for every fitness level. We came up with a strategy that made the idea of getting in shape accessible to everyone. Our "You've got to start somewhere" campaign pushed sales up a healthy 142%.
Everybody knows they need to exercise, but a lot of people are intimidated by the thought of joining a health club. The YMCA had a great staff, an excellent facility, and a range of free classes for every fitness level. We came up with a strategy that made the idea of getting in shape accessible to everyone. Our "You've got to start somewhere" campaign pushed sales up a healthy 142%.
