Salinas Auto Mall
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MEET SAL.
The economy slammed the brakes on auto purchases, making the Salinas Auto Mall rethink their marketing strategy. We created a new identity campaign that re-positioned the auto mall as SAL, a friendlier, more approachable, more accessible…Guy? Gal? Who is SAL? TV spots pose the question, the website we built (www.salinas-auto-mall.com) answers it. With website visits up 75% who better than Yellow Bus to drive traffic and jumpstart sales?
The economy slammed the brakes on auto purchases, making the Salinas Auto Mall rethink their marketing strategy. We created a new identity campaign that re-positioned the auto mall as SAL, a friendlier, more approachable, more accessible…Guy? Gal? Who is SAL? TV spots pose the question, the website we built (www.salinas-auto-mall.com) answers it. With website visits up 75% who better than Yellow Bus to drive traffic and jumpstart sales?
