Outdoor World
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THINKING OUTSIDE, WAY OUTSIDE.
For 30 years Outdoor World relied on bargains and discounts to drive their business. We helped them take a completely different path. After doing a comprehensive market analysis we wrote a branding and positioning strategy centered on the emotional benefits of being outside. Our creative showcased the range of products that helped get people into the wild, hiking sales 5%.
For 30 years Outdoor World relied on bargains and discounts to drive their business. We helped them take a completely different path. After doing a comprehensive market analysis we wrote a branding and positioning strategy centered on the emotional benefits of being outside. Our creative showcased the range of products that helped get people into the wild, hiking sales 5%.
