Santa Cruz Beach BoardwalK
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RENOVATING AN INSTITUTION.
The Boardwalk is over 100 years old, which sums up what the advertising felt like. We kept the formula the same. Beach, rides, fun but updated the messaging and directed it toward the right audience. With a new graphics package, footage, jingle and media buy we broke every attendance record in the book, turning each of the last eight years into the "Best Year Ever."
The Boardwalk is over 100 years old, which sums up what the advertising felt like. We kept the formula the same. Beach, rides, fun but updated the messaging and directed it toward the right audience. With a new graphics package, footage, jingle and media buy we broke every attendance record in the book, turning each of the last eight years into the "Best Year Ever."
