Bicycle Trip
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THE BREAKAWAY.
The “friendliest bike shop in town” built out a new shop with the best service, the best selection of high-end bikes and a Retül bike-fitting studio. They didn’t need to look too far to find the right fit for a marketing partner who would help them breakaway. We built an integrated campaign including everything from broadcast TV to business cards. How did it work? Let’s just say the Yellow Bus/Bicycle Trip team now sports matching yellow jerseys.
The “friendliest bike shop in town” built out a new shop with the best service, the best selection of high-end bikes and a Retül bike-fitting studio. They didn’t need to look too far to find the right fit for a marketing partner who would help them breakaway. We built an integrated campaign including everything from broadcast TV to business cards. How did it work? Let’s just say the Yellow Bus/Bicycle Trip team now sports matching yellow jerseys.
