RENOVATING
AN INSTITUTION.

The Boardwalk is the best seaside amusement park in the world and the #1 attraction in Northern California.

Yellow Bus created messaging that gets to the core or the brand: beach, rides and fun then directed that messaging toward the right audience. 


With a new graphics package, footage, jingle and media buy we broke every attendance record in the book, turning each of the last 10 years into the "Best Year Ever."


Television

Open Daily :30

Haunted Castle :15

Print

100th Anniversary

boardwalk100gala.jpg

Radio

Haunted Castle :30

JW Player goes here

Outdoor

Highway 680 Billboard

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Online

Web Banners