To meet its community’s growing needs for specialized obstetric and pediatric care, Packard Children’s is undergoing a six-year, $500 million expansion. Upon completion, the hospital will provide 361 patient beds on-site, space for families to be with their child during treatment and recovery, and more than 3.5 acres of open space and gardens. In less than a month Yellow Bus and the team at Packard Children’s came up with an antidote to the typical advertising approach. 

Under the Growing Together theme the hospital will use real stories from its staff and patients in a campaign that fuses social and traditional media to show how every success at the hospital is a success for the community.