Erik’s is all about quality, freshness, and making everything from scratch. Which is exactly the philosophy that Yellow Bus champions. In a market crowded with giants who wield massive budgets, the only way Yellow Bus could help Erik’s succeed was to take a completely fresh approach to their communications. In a category dominated by follow the leader advertising, Yellow Bus created a TV campaign with no fillers, artificial flavors, ingredients and the great “character” Erik’s is famous for.

Yellow Bus is working on everything from sandwich names to menu boards to broadcast TV, helping Erik’s become an overnight sensation around the Bay Area. No matter what’s on the menu, Erik’s has been able to count on Yellow Bus delivering.