Kung Fu Chicken & Protesting Pickles Sweep ADDYs

From Santa Cruz Sentinel: Santa Cruz ad agency Yellow Bus has earned six ADDY Awards from the American Advertising Federation Silicon Valley chapter for a creative animated campaign promoting Erik's DeliCafe, which is based in Santa Cruz.

"Protesting Pickles," broadcast in San Francisco Giants games, swept the cinema, copywriting and animation categories. The campaign included two animated spots, one featuring breaking news from a pickle protest and the other a chicken and other salad fixings in a kung fu throwdown.

Both spots placed as individual TV commercials and together won the campaign category. The agency won in every category entered and now will enter regional competition.

The campaign was devised by Yellow Bus founder Austin Sherwood and visual creative director Chris Mark, written by messaging creative director George Chalekian and produced by Hyperspective Studios.

"Thanks to Erik's DeliCafe for letting our cast of characters create something for theirs that bucks the norm of traditional restaurant advertising," said Sherwood, whose agency won a 2011 ADDY for a TV commercial for Roaring Camp Railroads.

To read the story, visit santacruzsentinel.com.

Super Sightseeing Rolls Out New Logo

At Yellow Bus we take logo design very seriously, starting every client’s project with a series of interviews, snapshots and sketches we will work over and boil down into a simple shape that sums it all up. Super Sightseeing Tours of San Francisco is a venerable brand, one that has shared their love for The City for 25 years. By mapping out their customer's journey, we identified the Golden Gate Bridge was the deal-maker in the decision making process of every stakeholder we interviewed.

As is our custom, we presented three logo design concepts in black and white, a strategy which nullifies the emotional, associative distraction of color. This allowed our client to focus on what really drove their business model and, after a productive conversation, they unanimously gravitated toward the abstracted Golden Gate Bridge and cityscape design seen here. Always one step ahead, our Creative Director seized on a complimentary color palette based on the Golden Gate's 'International Red' alongside our Client’s iconic blue buses.

Monterey Jazz Festival Taps Yellow Bus

We’re all for giving musicians Grants, or any other kind of scotch...

When the world famous Monterey Jazz Festival told us they had been awarded a grant to attract the next generation of jazz lovers, we were all over it. At Yellow Bus, we preach that video is the most effective way to tell the story and drive traffic to ticketed events. Live events can break through the noise by strutting their stuff on video, especially when shot with a fresh perspective. These visuals will then be served up to new audiences who aren’t reached by traditional methods.

Yellow Bus’ production crew spent two days zigzagging between jazz venues, capturing over 12 hours of HighDef footage, interviews, professional audio performances and time lapse photography. With and eye on next year's festival, MJF and Yellow Bus have tons of new video resources to weave together into a strategic advertising plan that ensures the music will be playing for years to come.

Erik's DeliCafé gets a little weird... Ok, a lot weird

Yellow Bus Welcomes Kent R. Dagnall on Board

Account Services

Roaring Camp Boasts a 39% Increase In Ridership

Mountain man Isaac Graham’s 1830’s settlement was named “Roaring Camp“ by Mexican Authorities. 45 years later the area's first railroad, the Santa Cruz & Felton, began carrying tourists to the Big Trees and the beach. In the mountains above Santa Cruz, a legend was born.

The dream of preserving that legend was shared by Roaring Camps Founder F. Norman Clark and his wife, Georgiana. It is also shared by Yellow Bus. After years of doing their best to chug along while sales slowly declined, Roaring Camp called Yellow Bus to stoke the passion of area residents for the rolling testimonials to the area’s rich history. In a reversal of roles, it was Yellow Bus that was going to take Roaring Camp for a ride.

Yellow Bus understood exactly what was missing: the childlike wonder that trains evoke in kids and grownups alike. That’s what we captured in every piece of communication, and why Roaring Camp Railroads is up 39% (yes 39%).

Lucile Packard Children’s Hospital Hops On The Bus

Thanks to a $40 million donation from David and Lucile Packard in 1986, a new children's hospital was born in Palo Alto. The facility opened in 1991 and was ultimately named in memory of Mrs. Lucile Packard. It is routinely ranked among the nation’s best hospitals.

To meet its community’s growing needs for specialized obstetric and pediatric care, Packard Children’s is undergoing a six-year, $500 million expansion. Upon completion, the hospital will provide 361 patient beds on-site, space for families to be with their child during treatment and recovery, and more than 3.5 acres of open space and gardens. In less than a month Yellow Bus and the team at Packard Children’s came up with an antidote to the typical advertising approach.

Under the Growing Together theme the hospital will use real stories from its staff and patients in a campaign that fuses social and traditional media to show how every success at the hospital is a success for the community.