Erik’s DeliCafé has always put a premium on top-quality ingredients. To demonstrate the incredibly high standards of the area’s hottest restaurant franchise, Yellow Bus played it cool with TV’s first Spokespickle. The challenge? Find a fresh way to get the message across. We let the pickles do the talking.
We focus on the magnitude of each impression from both a messaging and a media standpoint. The most compelling messaging needs to work hand-in-hand with targeted placements. Controlling this under one house is the key. We provide the consumer with the information they are looking for when they want to see it moving them forward thru the journey to action. The synergy of this process yields the biggest gain.