Erik's Delicafé

Charged with demonstrating the incredibly high standards of Erik's DeliCafé, Yellow Bus signed Mc Camaron to its label and added his beats to our cast of Characters. Following in the footsteps of Pickle and Chinese Chicken Salad, we highlight the "Character" of Shrimp Wrap Vera Cruz. What's his story? What’s his background? This spot answers it all.

We focus on the magnitude of each impression from both a messaging and a media standpoint. The most compelling messaging needs to work hand-in-hand with targeted placements. Controlling this under one house is the key. We provide the consumer with the information they are looking for when they want to see it moving them forward thru the journey to action. The synergy of this process yields the biggest gain.

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